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Yeditepe Üniversitesi e-Business MBA Programı |
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E-Business
MBA programı, değişen dünya şartlarında yeniden yazılan ekonomi
kuralları ve iş uygulamalarında uzman işletmeciler yetiştirmeyi
hedeflemektedir. Yeditepe MBA e-iş birikimi, 12 uzmanlık dersi,
uluslararası sempozyumlar ve etkinlikler düzenlenmesiyle gelişmektedir.
Türkiye’de ilk ve tek olan bu program, hem yöneticilik eğitimini,
hem e-iş stratejilerini, hem de teknolojik altyapıyı özümlemiş
elit bir zümre yetiştirmek için kurulmuştur. Hedef teknolojist yetiştirmek
değil bu üçlünün sinerjisine hakim yöneticiler yetiştirmektir. Bu
program SAP ve Microsoft ile ortaklaşa olarak yürütülmektedir. Temel
dersi EBUS 501 olan bu gruptaki derslerin önemli bir bölümü
pazarlama, finans, bankacılık, yonetim gibi gruplarla ortak
derslerdir. Dolayısıyla öğrencilere çift konsantrasyon bitirme
imkanı sağlanmaktadır. Programa başlamak için öğrencilerde teknik
bir önbilgi aranmamakta, gerekli teknik bilgiler program suresince öğrencilere
kazandırılmaktadır. Ders
İçerikleri: EBUS
501 E-Business Fundamentals
of the Internet economy. Underlying technologies. Evolution of
e-business from e-commerce. E-business model and architecture. SCM, CRM,
procurement, e-commerce, knowledge systems. Migration tactics from
legacy systems. Business plan. Comparative strategies EBUS
525 Adv. B2C E-commerce Fundamentals
of e-commerce. The nature of B2C market. Mechanisms of e-tailing.
Backbone aspects with MS Commerce Server and SQL Server. Community
structures and e-mails. Payment on the net and banking services. SSL and
SET. Intensive customisation. Logistical problems. Small-business
solutions for Turkey. Large-scale e-tailing and outlet management. EBUS
522 B2B E-commerce The
new economy and the B2B market. Vertical portals. Transnational
constraints. Mechanisms of B2B trading. Payment systems. Advanced
community formations. Introduction to MS Commerce Server. The XML
protocol and BizTalk. E-marketplace as the heart of B2B e-commerce.
Integration of giants with medium and small businesses. The MySap.com
concept. ECML. Developing a business plan. EBUS
577 Website Management Technological
fundamentals of the Internet architecture and the WWW. The nature of
website management. Reviewing HTML. Scripting and JavaScript language.
Advanced design with dynamic-HTML. Server-side methods to integrate
databases with web pages. Introduction to MS InterDev and SQL Server.
Hosting and servers. Introduction to MS IIS. Strategic decisions in
technology investment. EBUS
524 B2C E-Commerce Basics
of the Internet. Development of electronic commerce. Integrating
marketing and marketing communications concepts with the Internet.
Corporate image and web sites. Advertisements and banner strategies.
Payment and auditing methods for banner airing. Customisation and
mail-based webcasting. Merketing budget. Establishing communities for
publicity. B2B Internet Marketing EBUS
511 Electronic Supply Chain Management Fundamentals
of supply chain management. International vertical market structures.
The case for e-business. E-SCM technologies. Critical assessment
strategies for cooperation levels. The mechanism of e-SCM. Logistics and
logistics packages. Legacy systems, international cases. EBUS
510 Enterprise Resource Planning Dynamics
of e-business. Analysis of larger organizations. Reasons for
transformation. Planning and e-commerce. Custom made or ready suites.
Packages: finance, procurement, HR, sales, marketing, logistics,
production, chain management. Strategic decisions in migration and
technology investment. Web portals of the ERP suite. EBUS
563 Financing Net Companies The
nature of dot-coms. Project assessment. Information-based value in the
new economy. Venture capital. Matching ideas with capitalists.
Incubators. Technoparks. World and Turkish stock markets. Initial public
offering on Nasdaq. Analysing dot.com failures. Large-scale investments.
Development of a e-business plan. EBUS
571 Introduction to Web Technologies Basics
of the Internet and the WWW. Protocols ans structures. Effective use of
browsers. Hypertext mark-up language. Using MS Frontpage to design web
pages. Constructing a small-business websites. EBUS
512 E-Customer Relationship Management Customer
as a center of e-business.
The case for customer relationship management. Legacy systems. Third
generation of e-commerce. Personalisation. Independent CRM software.
Independent CRM software. Integrated CRM packages. Custom-made campaigns
and outlets. Satisfaction criteria. Strategies and e-CRM-based business
models. EBUS
552 Internet & the New Media WWW
as a new media tool. Marketing communications through Internet. Web
advertisement management and banners. Branding and packaging on the net.
Creative methods using web technologies. Integration of broadcasting
media and the Internet. EBUS
530 Electronic Banking Transaction & value exchange is a fundamental component of e-business and commerce. In this course money side of the new economy is displayed forn the student for an in-depth understanding of the transaction that banks & financial organizations are through. (Yazının başında bahsedilen hususlar Yeditepe Üniversitesi'nde ders veren yazarın kişisel görüşleri olup, hiçbir şekilde Yeditepe Üniversitesi'ni bağlamaz.)
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